Local SEO checklist for small businesses
Local SEO means optimising so people near you find your business on Google and Maps: claim your Google Business Profile, keep details consistent, collect reviews, and add local schema to your website.
Checklist
- Claim and complete your Google Business Profile — category, hours, photos, services, website link.
- Keep name, address and phone (NAP) identical across your site and directories.
- Embed Google Maps on your contact or home page.
- Ask for reviews from happy customers and reply to all of them.
- Add LocalBusiness schema to your website so Google understands your details.
- Create location or service pages for each area or service you want to rank for.
- Get listed in relevant local directories.
- Make the site fast and mobile-friendly.
Multi-location businesses
If you have several branches, give each its own page and Google Business Profile. Our Coffee Bond site, for instance, shows menus and Google Maps for 4 branches.
Need help?
Local SEO is included in every Probild website. Read about our SEO services.
FAQ
How long does local SEO take?
Profile and website fixes can show results within weeks; competitive areas take longer.
Is Google Business Profile free?
Yes, creating and managing it is free.