Shopify vs a custom Next.js website: which should you choose?
Choose Shopify if your main goal is selling products online quickly; choose a custom Next.js site if you run a service, hospitality or company website where speed, SEO and custom features matter most.
The short answer
Shopify is best for online stores. A custom Next.js website is best when you need flexible design, custom booking or lead flows, and top search performance.
Comparison
| Shopify | Custom Next.js | |
|---|---|---|
| Best for | Selling products | Services, hotels, companies, custom features |
| Setup speed | Fast | Fast with a clear scope |
| Design flexibility | Theme-based | Fully custom |
| Payments & inventory | Built in | Added as needed |
| Running costs | Monthly subscription plus app fees | Hosting only |
Which one do we build?
We build both. For example, direct booking sites for hotels and cafes are built on Next.js with WhatsApp enquiries, while product stores are built on Shopify. See website development for details.
How to decide
- Selling many products with inventory? Shopify.
- Taking bookings or enquiries? Next.js.
- Unsure? Tell us what you sell and we'll recommend one.
FAQ
Is Shopify good for SEO?
Shopify has solid SEO basics, but a custom site gives more control over structure and speed.
Can I move from Shopify to a custom site later?
Yes, products and content can be migrated.